Shopify vs Magento - Which is the Right Platform for Your E-Business

 

For any business, online or offline, the major goal is to generate sales. You want to provide such spectacular service that your customers should be coming back to your site. From  finding the products they are interested in to finally making a purchase, your customers should have the best experience. That’s the ultimate goal. There are a number of factors that influence how much sales you make. In the case of E-commerce, you would want your customers to have the best shopping experience on your website. 

 

Believe it or not, one of the major factors that affect the success of your e-commerce site has to be the website’s speed. A slow-loading website can make your sales fall drastically. Therefore, you would want to create a strategy that can help in improving your customer’s shopping experience. 

Two of the major factors that can affect the speed of your website are its software and the hosting hardware. Now, how would you decide on which platform you should create your website? We’re here to help. In this blog post, we are comparing Shopify and Magento platforms, so that you can choose the best platform for your e-business.

Shopify vs Magento - Which is the Right Platform for Your E-Business

Shopify is one of the most used and easy solutions if you want to have an online store. For this, you need to pay a monthly fee and it can be used for small as well as large businesses. Where Magento is an open-source platform similar to WordPress. It is free to be installed on your machine. Magento e-commerce development platform provides all the basic functionalities to its users. But if you want more features you can simply add some extensions to your Magento store.

Themes

Themes can surely affect your website’s loading time. In the case of Magento development services, the platform offers ready themes that don’t require any coding knowledge. The platform also offers personalized themes that may require a professional developer.

For Shopify development services, you can choose a theme, and then you can do customization by adding new pages, playing with the color palette, resizing the other elements, and more. All this can be done without no coding knowledge. 

Inventory Management

Magento offers an unlimited range for adding the products in your store. Also, it lets you have complex product types, that include bundling as well as grouping of designated products.

Shopify also allows you to add unlimited products to your store. In addition to that, Shopify has direct integration to dropshipping inventory apps like Oberlo.

Search Engine Optimization

Magento has a lot of SEO guides and these guides surely help you to get started. Fo better performance you can also use Magento 2 SEO Images Alt Tags extension to help in your SEO strategy. 

As for Shopify, it is more dependent on other apps for its SEO practices. It certainly gives you an option to edit page titles and change image alt tags, you’ll have to look on the app store to learn about the SEO tricks.

These were just a few aspects for comparison, there are a lot more aspects that you would want to consider. But before deciding on any platform for your online store you can hire Shopify expert or a Magento development company.

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